UTICA, N.Y. (WUTR/WFXV/WPNY) – The Central New York Conservancy has been active in our community since 2002, and while their name is changing, they’re not going anywhere.

The group has announced that they will now rebrand to GreenUtica.

According to a statement on their website, not only does this name better reflect who they are and what they do but will help them to do even more for the parks, and those who use and enjoy them on a regular basis.

“We decided that we really wanted to broaden our focus a bit, and as we started really exploring who we are and what we want to be, we knew we wanted to be ‘Utica’ centric,” explained Executive Director, Gina Pearce.

She continued, “So, we’ll help ‘green’ Utica by planting trees, by planting flowers, by doing maintenance in the parks, by bringing programming to the parks, and thus more people.”

“For us, it felt just really natural and very much aligned with our mission and vision.”

As part of the rebranding, they have also unveiled a new, mobile-first website that features a searchable “Things to Do” section that includes all of Utica’s parks, as well as information about the parks’ natural environment and history.