Halloween by the numbers

Business News

Overall, a record $9.1 billion is projected to be spent on Halloween products in 2017, up from the $8.4 billion spent in 2016, according to the National Retail Federation's annual Halloween Consumer Spending Survey. Check out some other surprising numbers behind this ghoulish holiday.

The average person celebrating in 2017 will spend $86.13, compared to $82.93 in 2016.

Shoppers will spend $3.4 billion on Halloween costumes this year. In total, 48.2 percent of consumers say they plan to dress in a costume this year.

By far the most popular source of costume ideas was online searches, with 35.2 percent of respondents saying that was where they planned to seek inspiration.

(Justin Sullivan/Getty Images)

17.2 percent of people said they will turn to pop culture for costume inspiration, while 7.5 percent planned to look to current events.

(Spencer Platt/Getty Images)

179 million people are expected to celebrate Halloween in 2017, versus 171 million in 2016.

More than nine in 10 (95 percent) Halloween shoppers will buy candy, spending a total of $2.7 billion, and an additional 37 percent will buy greeting cards, spending a total of $400 million.

Almost half of all celebrants (49.2 percent) plan to decorate their home or yard. Total spending on Halloween decorations is expected to reach $2.7 billion.

(Jemal Countess/Getty Images)

46.3 percent of people (about 82 million overall) are planning to carve pumpkins.

More than 28 million people will dress their pets in costumes this year.

41.2 million people will get into the Halloween spirit by visiting a haunted house.

62.7 million people will throw or attend Halloween parties.

While 71 percent of people said they plan to hand out candy this year, 6 percent of respondents said they will not be handing out candy this year because of the state of the U.S. economy.

36.3 percent of people start their Halloween shopping before October.

Nearly half of all respondents (47.1 percent) said they planned to to head to a discount store such as Target or Walmart for their Halloween purchases. That was followed by specialty Halloween/costume stores (37.5 percent), grocery stores (25.4 percent), department stores (24.4 percent) and online stores (22.3 percent).

Only 12.9 percent say their spending will be impacted by the U.S. economy, down from 14.1 percent last year and a peak of 32.1 percent in 2011.

For more information about the numbers behind Halloween, visit https://nrf.com/resources/consumer-data/halloween-headquarters.