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Sham-Rocking for MDA

Paper shamrocks have wall-papered the walls of many local convenience stores. Each shamrock represents one dollar towards the muscle dystrophy association. But behind these small tokens are kids that benefit greatly.
Paper shamrocks have wall-papered the walls of many local convenience stores. Each shamrock represents one dollar towards the muscle dystrophy association. But behind these small tokens are kids that benefit greatly.

“I'm a shambassador!"

Meet Kenny. At 18 months old, he was diagnosed with muscular dystrophy. The disease causes him to have very weak muscles and sometimes a lot of pain. So for 25 years, the convenience stores owned by Clifford’s fuel have participated in a fundraiser that gives kids like Kenny an opportunity to do things they normally wouldn't be able to, like go to summer camp.

"Without this, there's no way. 800 dollars is a lot. Not only he can go but so many other kids can go," says Natalie Frost, mother.
Each time a customer donates a dollar, they receive a shamrock that goes on the wall of the store. And for Clifford’s the best part is seeing the local families--and “shambassadors,” like Kenny--that benefit.

"When you got little guys like Kenny that tug at your heart strings, it's a way for us to give something back to the community,” says Larry Palen, Clifford’s Fuel, operations.

But Kenny’s mom says walking into Clifford’s various stores gives her an indescribable feeling.

"I walked in here and I just had chills going up and down my body,” she says. “The people in this area, whether they realize what it's for or not are donating one dollar and you look over the whole store, that's just amazing."
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