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Valentine's Day is a day of showing others your love. What better way than sending a bouquet of flowers? And flower preparations are well under way.
Valentine's Day is a day of showing others your love. What better way than sending a bouquet of flowers? And flower preparations are well under way.

The phone's been ringing off the hook. And florists are working long hours.

"From 8 in the morning until late at night," says Jamie Hall, florist.

But what does it take to get these beautiful flowers to your loved ones?

"We'll take the flowers; arrange them in a vase or whatever it requires. Then we take them into our packing area where we box them up so they don't fall over. Protect it with a sulofane coating so it doesn't get hit with the cold weather that's out there. And there's a card attached and somebody gets the order and opens it up and it says 'I love you Francis' and everybody's happy," says Bill Waszkiewicz, Chester’s Flowers, owner.

Working on their 75th Valentine’s Day preparation, Chester's is no stranger to the hectic holiday schedule. But the employees say that it's dealing with the human element of their job that makes it worthwhile.

"Every day of the year we deal with peoples' emotions. We're not just selling hard good. People come in for happy reasons, joyous reasons, and sad reasons too. And flowers are used to express those emotions one way or another and our drivers are out there bringing these to people. It could be a lot worse than that," he says.

Florists say they’ll probably be working on Thursday until 10 or 12 p.m.

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